Project Execution (70%): Work closely with Senior Manager to plan & manage project activities &
timeline. Collaborate with related teams (Branding, CorpComm, Digital, Design, etc.)
to execute specific jobs of the project. Such as: produce communication
content, align & update project information to collaborate in joint events, request for promptly support when needed, etc. Work directly with vendors to manage & execute the communication
campaigns and important events of the project, including understanding the project thoroughly to define overall concept, brief creating, evaluate vendor’s proposal and sort out the best ideas that meet project’s objectives and maximize users’ experience. Conducting paperwork tasks related to digital marketing activities including
(but not limited to) creation/preparation of contract, liquidations and
payment requests to ensure the progress of campaigns/projects. Propose initiatives & new ideas to optimize work quality & efficiency. Handle urgent cases and control the request accordingly. Manage information, tracking results and prepare reports.  General Marketing (30%): Liaise with agencies and internal teams to implement digital-based marketing
campaigns including (but not limited to) Social Media Marketing, Partnership,

Content Creating (40%): Create PR content for SNS channels of the product (Infinito wallet). Manage all SNS channels of the product (FB, TW, LinkedIn, GG+). Coordinate with Business Development team to update newest product’s
features & market’s trends for content marketing creating. Propose initiatives & new ideas to optimize work quality & efficiency.
 Community Managing (40%): Spread timely content to active community (active users) of the product and
all relevant communities in Blockchain/Crypto industry. Manage and resolve community’s concerns & feedback.
 Digital Marketing (20%): Research & study customers’ insights & behaviors to enhance digital content.

Employer Branding (70%): Social media & Digital marketing for Employer’s Brand including: Build
recruiting & communication campaigns for HEINEKEN VN; Manage HEINEKEN
Vietnam facebook fanpage; Content planning & executing for talent acquisition
programs (Go Places, APGP, HVGP)
 Event Planning (20%): Coordinate with Singapore vendor (9cv9) to manage & execute the Career Fair event including: prepare master plan, event checklist & agenda, generate
communication content for pre & post event. Manage progress and risks before & throughout the event.
 Multitasking (10%): Documents translating; Simple graphic designing; E-mail marketing;…

 Overcome 4 rounds of selection, being 1 of 150 chosen candidates out of
4000 applicants.  Navigate on the career field and explore self potential.
 Being trained in-depth professional knowledge under Marketing, soft skills and develop leadership qualities in a multinational enterprise environment
through practical professional challenges.
 Advised by managers, ULEAD graduates are currently UFLP/UFRESH from
Unilever.