As an operation company, Berjaya Gia Thinh is handling all the product marketing
activities as well as the selling channels for Vietlott.
– As a people join from the beginning of this business, I have experience in
handling the branding for the new product launch, from the naming & logo till
intergrated marketing plan to launch new product, and post launch.
– Familiar with doing survey to cross check the campaign result or before
launching a product to define the target customer also conducted by the team or
sometime with the support of agency
– Having relationship, working and monitoring almost the big marketing agencies in
the market (creative, branding, TVC production, media agency, survey agency…).
– Having good relationship with the retail team in nationwide to support and check
the media result real time.
At the first year at BGT, I handle branding, digital, and support a part of trade
marketing also.

Key responsibilities:
• Find new and maintain clients in textile, apparels, footwear and accessory
industry to sales company testing service to meet the target.
• Handle the customer’s sample requirement and cooperate with customers to
provide solutions to solve problems and improve service processes.
• Analyze the market and obtain information about competitors, service of
existing and potential service, trends and market developments. Update this
information on a regular basis
• Quote price, get order and follow the order until it’s finished by completing
report and the payment.

Achievement: Get the “Good Sales Performance” award when CEO of TUV SUD
Group came to Viet Nam on November 2014.

Key responsibilities:
o Manage all the marketing activities of brands IBM and Oracle:
– Work closely with vendors for the marketing oriental each quarter and propose
new idea for brand to meet the market trend
– Plan the marketing activities details and the fund allocated base on the revenue
commitment with them
– Work closely with sales team before and after having the final plan with the
vendors
o Find the sales lead for sales team:
– Built the good relationship with the vendor staff and their agency to have the
information about new sales lead soonest
– Built good relationship with the channel (dealers) to get the information to get
the lead.
– Generate the new sales lead through the telesales program and events
o Supervise and monitor the marketing plan with the internal marketing support
team to use funds efficiently and achieve measurable objectives.
– Plan the details of each marketing activities and manage the internal team to
monitor the plan as well as the commitment with the vendors and company,
Control the budget to make sure it’s under the plan
– Collect, report the campaign and claim the fund with vendors

Build the customer data.
Make phone calls to find the chance approaching customers directly.
Present about company & introduce company’s products.

Take care of customers, work out with customer, vendor, factory to maintain
relationship. to make sure that I know all information about their programs, what
products they need.
Find out the decision maker and build good relationship with him.
Plans and organizes personal sales strategy to get the target.
Update information about competitor’s activities and work with team to have
strategy to cope with per issue.
Doing seminar for customer (about the product, quality assurance, fusing process,
how to check the result and the requirement for customer)
Negotiate the price and persuade him to sign the contract.
Follow the contract until it gets good end, then contact to offer the service after
sales, keep contact and offer new products.
Do weekly plan, weekly report

From 2010 – Sept 2011: Marketing service team leader: Manage the team (4
people) as an internal agency for company, monitor all the marketing plans for all
the brands of company distributing
– Organize Events: Idea, plan and organize all the events of brands or company
events, , such as: Launching New Products, Road show event, Press Conferences,
Kick off management, Company holiday…Lead team to run the event preparation
and as a coordinator on the event day
– Manage the display of the POSM and showcase as each brand guideline at
dealers
– Go to market to get the company promotion feedback, competitor promotion to
have the advice for company to change the program according to the demand of
market. Also built relationship with the salesman at dealer’s showroom to get
more information on end user feedback, and understand the selling motivation of
salesman, then can built the program for dealer’s salesman or other motivation
program.
– Do customer surveys via road show program, online survey with gift back…
– Execute PR plan, promotion plan, apply for promotion permits…
– Negotiate & select suppliers for marketing activities.
– Buy and supply the promotion gift, event gift,
– Train and recruit PG/ PB when having program
o From 2008 – 2011: Marketing executive: in charge of all the marketing activities
for Toshiba brand
– Built the marketing plan for brand each month/ quarter after discussion with the
sales team to push sales/ branding any model. Depend on the strategy that
month/ quarter, chose the effectively marketing activity (PR/ promotion/ roadshow/
training/ launching new products…)
– Work close with the vendor to get the fund for these activities
– Closely with the service team to run the plan and always have back up plan
incase the current is not get good feedback from end user.

o From 11/2007 – May 2008: Marketing controller:
– Follow the fund in from commitment of all the vendors company working with
– Control the expenses out from the marketing dept:
+ Due/ negotiate with the suppliers to get the best price: door gift, leaflet, media
agency, hotel/ resort, the band, MC, PG/ BB…
+ Check and make sure the expenses is under the plan approved, no mistake
Claim fund:

Teamwork Communication Persuasion and negotiation Work independently Planning

+ Collect all the marketing evidences
+ Do the report with all the evidences collected matching with the initial plan,
issue invoice and send to the vendors for payment
+ Follow the claim process and answer all the clarification required from the
vendors
+ Follow the payment after the claim docs get approval
Achievements: Get the Prospective Employee Award at the End of 2008

• Supporting recruitment
• Editing employment contracts
• Editing text according human resource
• Checking employees time (time management)

Call to customer to introduce company services.
• Convince customers to put their real estate on company’s web site.
Achievement: I often got 4 to 5 customers agree to sign their real estate on
company’s web site per day. White my partners got 1 or 0 customer.