Focus on Area (Bar, Pub, Restaurant, Beer Garden …) where Tourist, Expat as Foreigner live, work to sell San Miguel Beer.
Manage Sales Team (36): 9 Account Executives, 1 Sales Support Assistance. 26 Promotion Girls.
Plan to increase number of distribution in On Premise.
Set specific target for Sales Team: Kind of outlet, SKU need to be listed and proper sponsor to outlets.
Develop, together with Trade Marketing team, a comprehensive Trade
Marketing plan within the confines of the Strategic Sales Plan.
Accurately forecast distribution and volume targets.
Develop cycle coverage plans .
Monitor all sales activities, analyze and correct variances.
Achieve volume and distribution objectives.
Conduct regular and frequent field visits to key customers.
Create and develop highly effective relationships with the trade.
Monitor contracts to compensate payment on time to customers.

Manage Non Alcoholic Business: Monin & Monster brand in Vietnam market.
Manage Sales & Beverage Innovation Developer Team (16): 3 Sales Executive plus 2 BID in Ha Noi, 2 Sales Executive in Da Nang, 1 BID in Nha Trang, 4 Sales
Executive plus 3 BID in HCM, 1 BID in Can Tho Region.
Control Pricing Structure, use A&P Budget to maximize profit as BOD required.
Ensure implementation and embedding of appropriate HoReCa and GT Channel and RTM priorities and customer contact strategies in line with country plan to increase Reach and Penetration.
Lead effective distributor management and ensure that all distributive operations are carried out smoothly and relationship with distributors are cordial.
Formulate and lead implementation of plans to achieve annual and long term volume, distribution and profit targets for designated customers within agreed budgetary limits.
Ensure innovations and any value and volume targets are met as per the set thresholds.
Drive actively a close liaison with Marketing to provide HoReCa and GT channel and RTM relevant input and exploit new products, channel activities and other business opportunities incl. geographical expansion, promotions, discounts, pricing,
trade deals, chef demonstrations and other Marketing related activities and functions.

Take care B2C & B2B business in HCM market.
Manage Sales Team: 4 Sales Supervisors, 12 Sales Workers.
Do Master Coverage Plan and Trade Promotion to penetrate HCM market.
Delivering Distribution targets and drive Lead Team accountability for focused skill growth in key measures of success.
Conduct Research to collect idea to develop new product.