To get experiences working in the art and creative industries and learn how to apply foreign culture and art perspectives into the Vietnamese society; to transform what I have learned in the U.K. into meaningful and practical skills along with art related products/services that might contribute into making an impact in Vietnam creative community.

Kinh nghiệm làm việc
  • Marketing ManagerWunderman Thompson
    Aug 19 – Present

    Promote the brand concept, while ensuring communications and visual consistency
    according to the brand style guide plus Internal Public Relations for the Agency 

     Oversee web, social media & mobile presence by monitoring SEO/SEM, analytics, CRM data
     Measure and report performance of all digital marketing campaigns, and assess against
    goals (ROI and KPIs).
     Identify trends and insights, and optimize spend and performance based on the insights. 

     Day-to-day supervision of and mentor to the marketing coordinator. 

    • Monitoring ongoing campaigns spend against budget and ensure campaigns are on strategy,
    on time, and on target.
    • Liaising with partners like media, printers and publishers as required and managing the
    production of marketing materials such as leaflets, flyers, posters and newsletter, including
     Working with regional on PR internal and external PR articles

  • Sapphire EntertainmentMarketing Executive
    Aug 2018 – Aug 2019

    1. Marketing
     Plan and deliver ALL marketing efforts of Urban Kitchen Bar
     Support new restaurant creation and spear head marketing
     Assist marketing at Hyde & Glow as required (Social, Research, Menu implementation and
    coordination with front of house)
    2. Sales
     Plan & Implement corporate sales strategies at Urban
     Monitor, report and suggest on venue performance (Revenue, covers, trends, sellers)
    3. Business Development
     Meeting with sponsors and coordinating between marketing team whilst gaining trust and
    confidence of suppliers.
     Coordinating with guest DJs, Guest bartenders, key partners

  • VNG Corporation: (News Reporter)
    Apr – Aug 2018

     Keep up with all the local and global happening
     Cover a wide variety of stories
     Conduct and schedule interviews
     Plan, edit, and write stories and articles to be broadcasted
     Follow news events and other media sources to stay informed

  • Birmingham Mind based in UK Art Volunteer

    Birmingham Mind is the largest independent mental health charity providing services in and
    beyond the city of Birmingham’s boundaries.
     Working directly with service users
     Performing arts in a class of ten to twenty participants
     Interact and lead participators to engage in the activities
     Respect confidentiality
     Provide a safe and welcoming environment
     Ability to work collaboratively with other Art officers and volunteers
     Observed and provide further support to people with mental health in a sensitive and
    appropriate approach

  • Student Minds based in UKOnline Blog Writer

    The Student Minds blog is the biggest national student mental health blog in the UK. Most blogs
    are written by students and volunteers
    Key Responsibilities:
     Blog writing and editing
     Content publishing
     Being part of the Writing and Editorial team
     Content writing for new seasonal blogging series
     Blog development

Trình độ học vấn
  • Birmingham City University Master of Art in Music Industries
  • University of East Anglia Bachelor of Art in Media Studies
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