GIỚI THIỆU
To get experiences working in the art and creative industries and learn how to apply foreign culture and art perspectives into the Vietnamese society; to transform what I have learned in the U.K. into meaningful and practical skills along with art related products/services that might contribute into making an impact in Vietnam creative community.
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Marketing ManagerWunderman ThompsonAug 19 – Present
Promote the brand concept, while ensuring communications and visual consistency
according to the brand style guide plus Internal Public Relations for the Agency
Oversee web, social media & mobile presence by monitoring SEO/SEM, analytics, CRM data
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Day-to-day supervision of and mentor to the marketing coordinator.
• Monitoring ongoing campaigns spend against budget and ensure campaigns are on strategy,
on time, and on target.
• Liaising with partners like media, printers and publishers as required and managing the
production of marketing materials such as leaflets, flyers, posters and newsletter, including
newsletter
Working with regional on PR internal and external PR articles -
Sapphire EntertainmentMarketing ExecutiveAug 2018 – Aug 2019
1. Marketing
Plan and deliver ALL marketing efforts of Urban Kitchen Bar
Support new restaurant creation and spear head marketing
Assist marketing at Hyde & Glow as required (Social, Research, Menu implementation and
coordination with front of house)
2. Sales
Plan & Implement corporate sales strategies at Urban
Monitor, report and suggest on venue performance (Revenue, covers, trends, sellers)
3. Business Development
Meeting with sponsors and coordinating between marketing team whilst gaining trust and
confidence of suppliers.
Coordinating with guest DJs, Guest bartenders, key partners -
VNG Corporation: Zing.vn (News Reporter)Apr – Aug 2018
Keep up with all the local and global happening
Cover a wide variety of stories
Conduct and schedule interviews
Plan, edit, and write stories and articles to be broadcasted
Follow news events and other media sources to stay informed -
Birmingham Mind based in UK Art Volunteer2017
Birmingham Mind is the largest independent mental health charity providing services in and
beyond the city of Birmingham’s boundaries.
Working directly with service users
Performing arts in a class of ten to twenty participants
Interact and lead participators to engage in the activities
Respect confidentiality
Provide a safe and welcoming environment
Ability to work collaboratively with other Art officers and volunteers
Observed and provide further support to people with mental health in a sensitive and
appropriate approach -
Student Minds based in UKOnline Blog Writer2016
The Student Minds blog is the biggest national student mental health blog in the UK. Most blogs
are written by students and volunteers
Key Responsibilities:
Blog writing and editing
Content publishing
Being part of the Writing and Editorial team
Content writing for new seasonal blogging series
Blog development
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Birmingham City University Master of Art in Music Industries2016-2017
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University of East Anglia Bachelor of Art in Media Studies2012-2016