Dec 2018, Brand & Customer Activation Director additionally in charge of Customer Activation
part, expand the team into Brand & Customer Activation (Commercial plan, Promotion & customer
communication including digital marketing).
Achievement with the new integrated team (15 members) include 2019 Whole year plan of commercial &
activation, Launch group of projects for cooperation with Suppliers and B2B coordination, 2019 Whole
year of theme for brand content production, New strategy for digital marketing to update the target
customers, Strategy & Roadmap for Commercial concepts in Vietnam.
2018, Brand & Commercial concepts Director additionally in charge of Commercial Concepts to
renovate and develop the existing locations or new locations afterwards.
Achievement with my Brand team (8 members) include New store design, Brand guideline for identity,
and Private label launch for both local made & imported sourcing.
2016 – 2017: Brand Manager working directly with Merchandise team to build up the standard assortment
direction and planogram book for all stores to deploy.

In charge of sales and marketing strategy consultancy including data analysis & presentation, Route to
Market consultancy to brands from multinational companies (Mars, Abbott, GlaxoSmithKline, Heineken,
Casino Group, Dairy Farm International, CircleK, Auchan Retail…) and domestic giants (Vinamilk,
Number 1).
Driving commercial target planning and account execution.
Update the latest trend of Vietnamese consumers and retail environment for strategic planning to C-suite
of manufacturers and retailers.
 Simply Excellence Award – Gold Award (internal talents award)

In charge of Trade team (10 sales rep.) in both domestic and international markets with sales track and
targets.
Plan, Manage the execution and Secure the targets set for relevant market.
New market intelligence, Be representative and manage the show and communication
activity at the international toy fairs in international markets (mainly in Nuremberg- Germany, Hong Kong,
New York, Las Vegas (CES)) and engage with buyers from top retailers and distributors with successful
contract with Walmart, ToyRUs (Australia, US…), Melucha (Italy), Auchan (France & Russia)…

In charge of marketing promotion and visual merchandising for 5 stores in Canberra City following the
guideline of headquarters.