GIỚI THIỆU

Seeking the role of Marketing to utilize my 8 years of social media, content development, and project management experience in identifying trends, engaging users and increasing brand awareness through unique and innovative marketing strategies and campaigns.

Kinh nghiệm làm việc
  • Brand ManagerCông ty TNHH Quản Lý Khải Bảo
    9/2018 - Hiện tại

    In general: Establish marketing & communication schedule and budget for Grand Opening 2 Vegan Restaurants and estimate the resources which need to be allocated in conjunction with the plans and actions laid out in the Director of Marketing’s Business Plan and Marketing Plan.
    Line manager: MKT Director
    In detail:
    1. Build brand awareness
    – Build STP for restaurant
    – Develop strategic communication plan for increasing brand awareness on website, fanpage, seeding on booking & review
    channel, forum, group, KOL…
    – Prepare and implement advertising plan
    – Ensure corporate identity standards for all promotional material.
    2. Increasing market share
    – Find & collect data to build P – propect customers. Turn them to T – trial customers through MKT tool and keep them visit many time & become C – customers.
    – Develop plan to push sales through attracting competitor customers plan, increasing turnover rate, party booking, delivery
    through Adv plan, service programs, promotion & POSM display at restaurants & direct to customers.
    – Organize events/ workshop related to health, food in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.
    – Build partnership/barter , co-ordinate with corporate related to health such as: yoga, fitness, spa, health coaching and business club, media, event to exchange benefits and customers
    3. Others:
    – Research Vegan-Macrobiotic Diet & F&B infomation
    – Arrange photo shoots, special promotions, press releases
    – Keep track of competitor’s activities on and ongoing.

  • Key Account ManagerJobStreet.com
    1/2017 - 9/2018

    – Find and identity potential customer
    – Research and explore information about customer’s business, strength & challenge
    – Building and maintaining strong, long-lasting customer relationships
    – Develop trusted advisor relationships with key accounts
    – Ensure the timely and successful delivery of HR solutions according to customer needs and objectives
    – Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
    – Book meeting & face to face consulting
    – Assist customer in planning & finding solution for their recruitment need & activities.
    – Solving customer’s problem
    – Assist with challenging client requests or issue escalations as needed
    – Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
    – Prepare reports on account status

  • Senior Marketing ExecutiveJobStreet.com
    12/2015 - 12/2016

    In general: Prepare marketing and advertising strategies, plans, and objectives
    In detail:
    1. Marketing budget management
    – Collect sales target plan & making the master plan including branding & trade maketing: PR, Digital MKT, Social, Event, Press
    Conference
    – Prepare & manage the marketing department budget as per management approvals and guidelines for marketing plans
    – Monthly tracking & report actual spending for MKT manager
    2. Managing marketing activities
    – Oversees the design & production of all marketing materials, including printed documents, media advertising spots, website
    content, EDM content and social media accounts
    – Generating and executing marketing campaigns across social media platforms such as Facebook, YouTube and many more
    – Generating and executing events & maximize visibility at conferences and exhibitions, including compiling product and
    literature lists to display or demonstrate
    – Make reports by collecting, analyzing, and summarizing sales data.
    3. Researching market
    – Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising
    recruitment need & activities.
    – Research customer insights, both Hirer & Candidate though survey, random check, target group …

  • Senior Business Development – Digital PlannerNovaon Ads
    4/2015 - 12/2015

    – Coordinate with sales team to handle key account client’s request, campaign brief and develop digital proposal to achieve objectives
    – Have deep understanding and ability to leverage opportunities from major digital publishers i.e. Google, Facebook, local publishers and social suppliers.
    – Present campaign ideas and budget to clients
    – Work with internal to deliver a campaign that meets the client’s requirements, budget & time line.
    – Independently manages assigned projects & ensures the inter- departmental job flow.
    – Negotiate with clients, solve problem and make sure deadlines are met
    – Be capable to support team to solve issues, problems during execution
    – Check and report on the campaign’s progress
    – Monitor the effectiveness of campaigns
    – Take care client, maintain a strong business relationship with them and maximize to get all project of client.
    – Clients: Lazada, Auto Trường Hải, Ocean Bank, Sacombank, Liên Á…

  • Senior Account ExecutiveLead Communication
    3/2013 - 4/2015

    – Meeting and liaising with clients to discuss and identify their requirement.
    – Brainstorming with colleagues to develop marketing campaign/ brand building campaign that meet client’s brief and budget.
    – Presenting the creative work to client for approval or modification.
    – Dealing and explaining to client the campaign’s estimated cost based on the proposal.
    – Developing the execution plan and allocating the budget.
    – Preparing campaign timeline, check list, execution guideline, template, etc…
    – Internal staff recruitment and training.
    – Making post-campaign report and finance reports to clients and internal corporate.
    – Researching and evaluating the campaign’s results. Organize, setup and operating the projects.

  • Assistant Operation ManagerMasso Group
    1/2013 - 3/2013

    Role as Assistant Manager Operation on organizing for Celebrationof Gratitude – Distribution System of DucKhai Corporation.
    Successful organizing an outdoor grand event with impressive stage and gates design.
    Creating unforgettable performances for the audience: interactive dance with LED screen, 3D mapping performance…
    Coordinating with supplier to bring the best products to satisfy the clients.
    The participants really enjoyed all activities during the event and they got clearly the message that organizer would like to deliver.

  • Account ExecutiveFirework Communication
    9/2012 - 3/2013

    • To be mainly responsible of approaching various kind of clients.
    • Meeting and liaising with clients to discuss and identify their requirement.
    • Brainstorming with colleagues to develop marketing campaign/brand building campaign that meet that client’s brief and budget.
    • Presenting the creative work to client for approval or modification.
    • Dealing and explaining to client the campaign’s estimated cost based on the proposal.
    • Developing the execution plan and allocating the budget.
    • Preparing campaign timeline, check list, execution guideline, template, etc…
    • Internal staff recruitment and training.
    • Making post-campaign report and finance reports to clients and internal corporate.
    • Researching and evaluating the campaign’s results. Organize, setup and operating the projects.
    • Report directly to Account Manager

  • CoordinatorMasso Group
    6/2012 - 9/2012

    Brain storming, writing proposal, quotation for event, activation, campaign·
    Recruit staff, supplier suitable for the program and budget that client offer
    Contact with staff, supplier to serve the organization of events, campaigns customers.
    Supporting for the preparation, setup for event.

Trình độ học vấn
  • Tourism and HospitalityHo Chi Minh University Foreign Language – Information Technology (HUFLIT)
    9/2008 - 8/2012
Các kỹ năng
  • Problem Solving
    80%
  • Presentation skills
    90%
  • Digital Maketing
    85%
  • Project Management
    90%
  • Pricing Negotiation
    91%
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