Project Manager for Marketing Projects: Launching, Grand Openings, New
Arrivals, Nationwide Promotions, Seasonal Campaigns…
-Brainstorm, plan and develop marketing strategies for online and offline activities.
-Conduct market research, analyze data and make decision.
-Prepare budget and get approval from BOD. Manage and allocate the spending
within budget.
-Coordinate and assign tasks to other teams: Media, Ecommerce, Design, Buyer,
R&D, Training, IT… Follow-up all team to deliver best results within tight timeline.
-Work with agencies, production houses, third parties… for the implementation of
each campaign.
-Work with partners (from other brands) to create partnership and co-branding
schemes. Follow-up and improve scheme to strengthen brand images, brand
awareness and deliver best sale results.
-Make sure all campaigns are legally registered following government’s policies
-Work with Sales team and Distributor Development team to make sure all the
campaigns are well implemented by Store teams
-Work with Legal and Accountant for contracts and payments
-Analyze sale results, branding results to improve for next campaigns.
-Make reports and finish other assigned tasks.
Achievements:
-All campaigns were well implemented within budget/under budget
-100% projects/tasks were done within timeline
-100% sudden tasks were well implemented within 3 days

To assist project managers with daily tasks & manage projects as a
coordinator.
Below The Line Activities:
-Plan and implement promotion campaigns effectively. Analyze results and
propose action plans for future campaigns.
-Manage and supervise consumer promotion teams.
-Manage and prepare all materials and/or documents for each promotional activity
-Contact and deal with related parties for the acceptance, sales data.
-Deal, work and negotiate with agencies, suppliers and partners such as event
agencies, printing companies, suppliers…
-Collect and analyze market information.
-Make reports
Above The Line Activities:
-Plan and implement online and offline campaigns
-Hire and work with freelancers: chefs, photographers, and digital marketing
staffs… for implementation of online awareness campaigns.
-Translate and create contents for websites, PR Articles… Create plans and
contents for Facebook fan pages.
-Create and brainstorm for ideas and concept of brands.
Research Activities:
-Support and conduct focus group, SSI and other types of survey to understand
consumers and their insights.
-Make reports and present.
Others:
-Paper work, follow payments, work with system, cross-functional work.
-Working with other departments/teams for other projects.
-Participate in some other projects as assigned by the line marketing manager or
marketing director.
Achievements:
-Implemented successfully Sampling, In-line, Redemption activities for Kiwi Zespri
brand
-Implemented successfully and independently Display Contest for Kiwi Zespri at
supermarkets
-Supported and worked with agency to implement successfully Kiwi Zespri
Consumer Event at Aeon Binh Tan
– Support team leader to implement successfully Aquaculture Innovation Challenge
Kick-off Event (both ATL & BTL.) Worked for major content of AIC website –
http://aquaculturechallenge.com/ and AIC facebook page –
https://www.facebook.com/aquaculturechallenge
-Planned and implemented successfully Consumer Event for Potato Awareness
Campaign at supermarkets.
-Created and edited content for http://thongtin.khoai-tay.vn/cong-thuc-nau-an. Also
worked with freelancer chef and coordinate picture shooting job.

-Make Weekly Sell-Out report, Sell-Out Evaluation. Consolidate materials for report
to the Management
-Create monthly product portfolio, product comparison to keep team updating
market information
-Work with Marketing Communication team and agency for brief of Hot Stuff
(catalogue) and Price List of Samsung quarterly
-Make other reports as assigned
-Setup ERP system for product pricing, bundle and package sale
-Announce new retail price
-Request for issuing and managing samples
-Work with agency to support team members for the trade license of promotion
programs
-Work with partners and support team members for the process and settlement
phase of promotion programs
-Manage and support for team building activities

-Take care all admin tasks for Sale Team
-Create marketing material content: banner, leaflet, flyer…
-Support for special occasion gifts: New Year calendar, Tet gift, Mid-Autumn gift…
-Support to coordinate sale events, workshops…
-Support letter, Warranty document and others…