With more than 4 years of Marketing experience, I continuously develop myself to be a successful Marketing Specialist / Project Marketing Manager, I focus on improving my soft skills, project coordinating and planning skills as well as my knowledge about the market. I am flexible and fast to adapt to any new environment which is modern and fast-moving.

Kinh nghiệm làm việc
  • Marketing Coordinator (Marketing Project Manager)Global Fashion – Vascara Group
    May 2018 - Now

    Project Manager for Marketing Projects: Launching, Grand Openings, New
    Arrivals, Nationwide Promotions, Seasonal Campaigns…
    -Brainstorm, plan and develop marketing strategies for online and offline activities.
    -Conduct market research, analyze data and make decision.
    -Prepare budget and get approval from BOD. Manage and allocate the spending
    within budget.
    -Coordinate and assign tasks to other teams: Media, Ecommerce, Design, Buyer,
    R&D, Training, IT… Follow-up all team to deliver best results within tight timeline.
    -Work with agencies, production houses, third parties… for the implementation of
    each campaign.
    -Work with partners (from other brands) to create partnership and co-branding
    schemes. Follow-up and improve scheme to strengthen brand images, brand
    awareness and deliver best sale results.
    -Make sure all campaigns are legally registered following government’s policies
    -Work with Sales team and Distributor Development team to make sure all the
    campaigns are well implemented by Store teams
    -Work with Legal and Accountant for contracts and payments
    -Analyze sale results, branding results to improve for next campaigns.
    -Make reports and finish other assigned tasks.
    -All campaigns were well implemented within budget/under budget
    -100% projects/tasks were done within timeline
    -100% sudden tasks were well implemented within 3 days

  • Marketing Assistant (to Project Manager | Marketing Consultant)Fresh Studio Innovations Asia
    Aug 2016 – Feb 2018 (1 year 6 months)

    To assist project managers with daily tasks & manage projects as a
    Below The Line Activities:
    -Plan and implement promotion campaigns effectively. Analyze results and
    propose action plans for future campaigns.
    -Manage and supervise consumer promotion teams.
    -Manage and prepare all materials and/or documents for each promotional activity
    -Contact and deal with related parties for the acceptance, sales data.
    -Deal, work and negotiate with agencies, suppliers and partners such as event
    agencies, printing companies, suppliers…
    -Collect and analyze market information.
    -Make reports
    Above The Line Activities:
    -Plan and implement online and offline campaigns
    -Hire and work with freelancers: chefs, photographers, and digital marketing
    staffs… for implementation of online awareness campaigns.
    -Translate and create contents for websites, PR Articles… Create plans and
    contents for Facebook fan pages.
    -Create and brainstorm for ideas and concept of brands.
    Research Activities:
    -Support and conduct focus group, SSI and other types of survey to understand
    consumers and their insights.
    -Make reports and present.
    -Paper work, follow payments, work with system, cross-functional work.
    -Working with other departments/teams for other projects.
    -Participate in some other projects as assigned by the line marketing manager or
    marketing director.
    -Implemented successfully Sampling, In-line, Redemption activities for Kiwi Zespri
    -Implemented successfully and independently Display Contest for Kiwi Zespri at
    -Supported and worked with agency to implement successfully Kiwi Zespri
    Consumer Event at Aeon Binh Tan
    – Support team leader to implement successfully Aquaculture Innovation Challenge
    Kick-off Event (both ATL & BTL.) Worked for major content of AIC website – and AIC facebook page –
    -Planned and implemented successfully Consumer Event for Potato Awareness
    Campaign at supermarkets.
    -Created and edited content for Also
    worked with freelancer chef and coordinate picture shooting job.

  • Product Marketing AdminSAMSUNG VINA ELECTRONICS Co., Ltd.
    Sep 2015 – Jul 2016 (10 months)

    -Make Weekly Sell-Out report, Sell-Out Evaluation. Consolidate materials for report
    to the Management
    -Create monthly product portfolio, product comparison to keep team updating
    market information
    -Work with Marketing Communication team and agency for brief of Hot Stuff
    (catalogue) and Price List of Samsung quarterly
    -Make other reports as assigned
    -Setup ERP system for product pricing, bundle and package sale
    -Announce new retail price
    -Request for issuing and managing samples
    -Work with agency to support team members for the trade license of promotion
    -Work with partners and support team members for the process and settlement
    phase of promotion programs
    -Manage and support for team building activities

  • Sales AdminFUJITSU VIETNAM Co., Ltd.
    Jul 2014 – Jul 2015 (1 year

    -Take care all admin tasks for Sale Team
    -Create marketing material content: banner, leaflet, flyer…
    -Support for special occasion gifts: New Year calendar, Tet gift, Mid-Autumn gift…
    -Support to coordinate sale events, workshops…
    -Support letter, Warranty document and others…

  • Marketing InternshipTruong Doan Marketing Group
    Dec 2013 - Apr 2014 (4 months)
  • Brand Ambassador/Promotion GirlMarketeers Vietnam
    Jul 2012 - Oct 2012 (3 months)
Trình độ học vấn
  • Bachelor's Degree in MarketingUniversity of Finance and Marketing

    Major General Marketing
    CGPA 7.2 / 10.0
    Final Thesis: Solutions to improve the quality of Activation Campaign for Maggi
    Chilli Sauce of Truong Doan Co. Ltd- Percentage: 8/10

Các kỹ năng
  • English Skills, Content writing: English and Vietnamese, Coordinating, Project management skills
  • Microsoft Office 2007 And 2010, Marketing planning, Event and activation coordinating, Communication, Sales, Surveying, Research, Presentation, Negotiation.
  • SPSS 12.0, Photoshop Editing, Photography
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