GIỚI THIỆU

I have been working on marketing for more than 4 years. I have experience with advertising on Facebook, google, develop content and website. I thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. I am a high supporter member of the Marketing team. I am versatile, creative, diligent, self-motivated and very approachable. I work well under pressure and to tight production deadlines

Kinh nghiệm làm việc
  • Senior Marketing SpecialistSaigon Commercial Bank (SCB)
    Mar 2019 – at present

    – In charge of promoting marketing plan for launching the company
    products and promotions
    – In charge of the campaign budget, timeline and evaluate projects using
    relevant KPIs
    – Craft compelling messages across marketing channels (landing pages, ad
    campaigns)
    – Work with various teams (design, content, Marcom, acquisition, product,
    sales) to implement strategies
    – Creating marketing materials for marketing activities at branches (direct
    marketing) and digital platform (our website, Facebook and email
    marketing)
    – Assist in analyzing marketing data (campaign results, conversion rates,
    traffic etc.) to help shape future marketing strategies

  • Digital Marketing SpecialistSVK Herbal Corporation
    Oct 2016 – Feb 2019

    – In charge building and developing online channels including built the new
    websites, Facebook Fan-page, e-commerce
    – E-commerce Development & Management (tiki.vn, lazada.vn, shopee.com)
    – Website design & development lanui.vn; svkherbal.com; (Help design,
    content creation, Search Engine Optimization)
    – Conduct highly effective social media marketing campaigns to get more
    clients (average 80 – 120 new clients per month)
    – Analyze marketing data (campaign results, conversion rates, traffic, etc.) to
    maximize traffic and conversions for effective advertising

    – Assist in the development and execution of marketing material, e-
    newsletters, brochures, posters, etc (content & design develop, supply

    print)
    – Coordinate with other departments to plan and execution of seminars,
    trade show, activation, sales promotion

  • Business MarketingVCCorp
    Sep 2015 – Sep 2016

    – Building partnerships with brands like Luminarc, Sunhouse, Elmich,
    Digiword, My Kingdoom, Dong Luc, Sport1 and other brands to grow my
    category.
    – Developing category/brand/seller base; identifying assortment gaps;
    training & pushing sellers to use Plaza/Nemo tools.

    – Ensuring the fundamental like pricing competitiveness, stock availability of
    key merchants.
    – Using Marketing/Merchandiser experiences to developing online
    merchandising and promotion proposals to achieve sales targets;
    identifying product ranges, price points and key value

  • Digital Media SpecialistBENCO VIETNAM ELECTRONICS CO.LTD
    Nov 2013 - July 2015

    – In charge of building and developing company website and social media
    – Involved in SEO efforts (keyword, content and image optimization, etc.)
    – Provide creative ideas for content marketing and update website,
    Facebook fan-page
    – Ecommerce Development & Management: lazada.vn, tiki.vn, Cdiscount.vn,
    ebay.com
    – Prepare online newsletters and promotional emails and organize their
    distribution through various channels
    – Customer support: received and reply message from customers

Trình độ học vấn
  • Trade & International EconomicsNational Economics University
    2010 - 2014

    CERTIFICATE:
    Digital Marketing & IMC by Droom Academy
    Performance Marketing by Droom Academy

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