GIỚI THIỆU
I have been working on marketing for more than 4 years. I have experience with advertising on Facebook, google, develop content and website. I thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. I am a high supporter member of the Marketing team. I am versatile, creative, diligent, self-motivated and very approachable. I work well under pressure and to tight production deadlines
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Senior Marketing SpecialistSaigon Commercial Bank (SCB)Mar 2019 – at present
– In charge of promoting marketing plan for launching the company
products and promotions
– In charge of the campaign budget, timeline and evaluate projects using
relevant KPIs
– Craft compelling messages across marketing channels (landing pages, ad
campaigns)
– Work with various teams (design, content, Marcom, acquisition, product,
sales) to implement strategies
– Creating marketing materials for marketing activities at branches (direct
marketing) and digital platform (our website, Facebook and email
marketing)
– Assist in analyzing marketing data (campaign results, conversion rates,
traffic etc.) to help shape future marketing strategies -
Digital Marketing SpecialistSVK Herbal CorporationOct 2016 – Feb 2019
– In charge building and developing online channels including built the new
websites, Facebook Fan-page, e-commerce
– E-commerce Development & Management (tiki.vn, lazada.vn, shopee.com)
– Website design & development lanui.vn; svkherbal.com; (Help design,
content creation, Search Engine Optimization)
– Conduct highly effective social media marketing campaigns to get more
clients (average 80 – 120 new clients per month)
– Analyze marketing data (campaign results, conversion rates, traffic, etc.) to
maximize traffic and conversions for effective advertising– Assist in the development and execution of marketing material, e-
newsletters, brochures, posters, etc (content & design develop, supplyprint)
– Coordinate with other departments to plan and execution of seminars,
trade show, activation, sales promotion -
Business MarketingVCCorpSep 2015 – Sep 2016
– Building partnerships with brands like Luminarc, Sunhouse, Elmich,
Digiword, My Kingdoom, Dong Luc, Sport1 and other brands to grow my
category.
– Developing category/brand/seller base; identifying assortment gaps;
training & pushing sellers to use Plaza/Nemo tools.– Ensuring the fundamental like pricing competitiveness, stock availability of
key merchants.
– Using Marketing/Merchandiser experiences to developing online
merchandising and promotion proposals to achieve sales targets;
identifying product ranges, price points and key value -
Digital Media SpecialistBENCO VIETNAM ELECTRONICS CO.LTDNov 2013 - July 2015
– In charge of building and developing company website and social media
– Involved in SEO efforts (keyword, content and image optimization, etc.)
– Provide creative ideas for content marketing and update website,
Facebook fan-page
– Ecommerce Development & Management: lazada.vn, tiki.vn, Cdiscount.vn,
ebay.com
– Prepare online newsletters and promotional emails and organize their
distribution through various channels
– Customer support: received and reply message from customers
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Trade & International EconomicsNational Economics University2010 - 2014
CERTIFICATE:
Digital Marketing & IMC by Droom Academy
Performance Marketing by Droom Academy