– Lead, guide, follow-up and support all marketing initiatives on building brand
recognition for the Company
– Assist PMs in organizing internal/ external events
– Monitor the Marketing budget to achieve efficient and effective utilization
– Personally be responsible for the promotional material from idea to delivery
– Liaise with authorities to get approval for implement marketing activity
– Cooperate with other business partners for co-marketing activities

– Work and follow up with agencies in developing TVC, packages, POSM,… of
new flavors, packages,… after aligned with team.
– Support and Participate in special events aimed at developing the brands within
the market place to attract new and existing customers
– Assist to follow up and analyze the development (brand health, marketing
execution,…) of the assigned products and propose suitable marketing programs
– Search and purchase promotional materials (contact and deal with suppliers,
procedure documents and follow up purchasing progress).
– Follow up, visit markets and analyze feedback from customers, consumers, then
propose reactions

– Prepare and follow up trade promotion plans with key customers and channels
– Manage and co-ordinate with internal & external to ensure accomplishing the
assigned works within budget and schedule
– Liaise with and assist in managing relationships with external suppliers for
support material in line with brand plans (POSM, promotion gifts,…)
– In charge of in-store POSM design, briefing POSM/Activation team for
production and installation in stores, supermarkets.
– Assist TMK Manager in creating idea, concept, for assigned projects in special
occasion of the year: Teacher Day, Woman Day… to maximize brand exposure