– Work agency to ensure supply PST (Passive Selling
Team) / SUP (PST Supervisor) headcounts in line with
BAT procurement procedures & approval for exceptional
case on working shift.
– Work with TE to ensure effective outlets, route plan for
PST in respective territory.
– Ensure achievement of monthly target (trial, contact
reach, head count shift…) freshness targets for the
respective territory.
– Ensure all data collected to reporting system is on time,
accurate and consistent.
Leadership:
– Ensure that the PST team (PST/ SUP) are highly
motivated and trained through professional training
inputs (on/ off the job) with the consultation of SMM &
RBDM to continue to maintain superiority over
competition.
– Train/ coach PST/ SUP to deliver the regional targets.
Management:
-Ensure the implementation effectively 121 activities
strictly follow 121 Operation plan.
– Field check for PST/ SUP assessment, feedback
outlets/ route plan & report to SMM (Shopper
Marketing Manager)
– Analyse and track PST/ SUP performance to ensure
effectiveness of budget.
– Manage 121’s performance effectively & efficiently
(PST/ SUP’s KPIs set & review regularly, training &
coaching activities PST/ SUP development needs
identification, reporting timing & accuracy)
– Monitor and take an appropriate action to ensure PST’s
Performance achieved on agreed KPIs.
Relationship:
– Co-ordinate with Territory Executives (TE) to ensure
smooth implementation all activation.
– Get feedback from market then report to relating
department.
– Review and ensure all data before send to relating
department (SMM/ AM asa RSM/TE) is on time,
accurate and consistent.
– Work with agency smoothly for execution of campaign
plans in terms of retail communication.
Innovation:
– Share best practice among other teams and generate
learning from other teams.
Acting as Business Development Executive:
– Manage report and coordinate Trade admin for meet all
deadline of project report
– Manage and check Trade Promotion in line to scheme
– Check the data to ensure that there is no gap between
report DMS and actual report.
– Do report of Rural Expansion project, combine with
related department to ensure reporting on-time
– Data analyze to ensure the logical and correction of
data
– Ensure all reported index match to DMS (Strike rate,
Drop size, IMS sale volume, coverage rate, repeat
purchase…), inform Area Manager (as same as Regional
Sale Manager) if any issues.
– Collect and combine target for DSR, do payment
incentive for DSR based on Target or Target break-down
– Good excel skill of this position

– Develop relationship with outlet owner, support RSM
for supervising Sale force following Sale-kit in line.
– Support Sale force for contract signing with POP owner
(Lock SKU contract….)
– Do market visit frequently
– Support to sign contract of displaying brand image at
POP (sign board, poster, TOT)
– Combine with Key Account Specialist to do market
research each key account POP.
– Update competitor activities.
– Guild Sale force for display POSM, TOT at POP.
Follow their activities in line.
Category:
– Combine with Key Account Specialist doing research
Key Account POP for finding potential sale volume then
sell-in.
– Research and give idea for POSM/TOT displaying,
reward payment to POP owner.
Consumer Engagement:
– Supervise BA/PG team for all Trade Activities in line.
– Research consumer engagement activities of
competitor, combine with BA Manager for more new
effective activities.
Visibility:
– Follow visibility plan
– Deploy visibility at POP (Billboard, Poster, TOT…)
– Support Sale force for visibility
Relationship:
– Work as an Clerk of RSM
– Support RSM for paper work, do guildline of
displayPOSM/TOT for each POP.
– Notify ASM when be requested

For an domestic brandname in FMCG:
– Get contract from an agency of BTL Marketing
– Prepare Go-to-market plan: (distribution, trade
marketing, sale…), follow J2BD of channel.
– Brain storm and make the idea real with team
– Deploy all Trade Marketing activities:
* Distribution: focus on right, most effective Channel.
Most suitable Target consumer
* POP Activation: coach and train all PG, SUP.
* Estimate performance based on KPI, coverage/target,
drop-size, repeat purchase, off-take…, sale-out, ROI,
margin profit
* Activation: cost per hit, trial, purchase, conversion
rate…
* Report to Direct of project
* Payment chart do
* Complete the projects

Brand management:
– Brand Health Checking via Social Tools
– Promotion scheme plan and execution
– Brand Activation (HR, Promoter…)
– Booking KOLs for campaign, new store grand
opening…
– Brain storm for make impressful moment in Event or
Brand Activation.
– Coordinate promotion activities (grand opening,
events…)
Market execution:
– Visit point of purchase (POP) daily that follow to visit
plan.
– Check and do report for visiting (human, equitment,
decoration…)
– Report competitor activities to Line Manager
– Do and deploy trade plan (discount, promotion…),
follow and report to Line Manager.
Merchandising:
– Research and give idea for POSM, TOT that displayed
in POP.
– Do plan for displaying POSM or TOT.
– Guide Store Manager for displaying POSM most
effective.
– Build TOT/POSM display standard.
– Do with supplier and combine with Purchase
Department for optimization cost.
Finance management:
– Balance P&L with ROI and Margin profit for Promotion
preparation.
Relationship:
– Work with Franchise store owners for their request
– Follow franchise activities to ensure that they do
correctly things signed in contract.
– Work with Store Manager to ensure all marketing
activities in line.
– Work with O2O (online to offline) agenncy (Lozi,
Foody, Jamja, Meete….) for marketing activities such as:
push notification in app.

Achievement:
Manage more than 50 subordinate people in project
Manage smoothy and client have no complaint
Reach the KPIs and good performance
Strong networking to suppliers – agency
BA/PG Supervisor
– Responsible for supervising Projects that relates to
consumer engagement activities directly
Management: – Recruit and manage PG, train PG on and off field
– Do PG master plan, route plan and send out to Line
Manager.
– Coordinate work at event
– Combine with Client representative ( SR, SE, RSM) for
best performance proposed outlet list, suitable time for
PG deployment.
– Support SR for selling-out and build relationship with
Outlet owners
– Combine with Logistics Executive for Ensure logistics
for deploying activation on-time.
– Update competitor activities
– 2015 – based 9 months in North area (Thai Binh, Nam
Dinh, Ninh Binh, Thanh Hoa, Nghe An, Ha Tinh, Quang
Binh, Bac Ninh, Bac Giang, Thai Nguyen) for
representing Line Manager working with Province
Leader. As well as manage all things in province such as
human resource, logistics, tranportation…
Administration work:

– Do payment chart for PGs and send out to Admin-
Collect and check paper report before handing in to

AdminPortfolio
– Dutch Lady
– Vi Ngon Nha Lam/ Ha Noi 2014
– Dutch Lady
– Fristi Clear Stock/ 2014
– Dutch Lady
– Yogourt SKU/ QI_II_III 2015
– Dutch Lady – Deeper Penetration – North Vietnam/
2015
– Dutch Lady – Rural Penetration – North & Middle
Vietnam/ 2015
– Dutch Lady – Fresh Milk – Modern Trade Channel/2016
– Dutch Lady – Rural – General Trade – Wet Market
Channel – North Vietnam/2016
– Dutch Lady – Fresh Milk -Rural Penetration/ 2016…
Field Operation Leader
Line Manager of BA/PG Supervisor
Responsible for managing Projects generally and
reporting to Head of North Operation.
Management:
– Manage all human resources (BA Supervisors,
BAs/PGs, Admin)
– Train SUPs and PGs off and on field as well as inspire
them for best performance
– Combine with Logistic Manager for preparing logistics
check list and delegate to SUP for working with Logistics
department
– Work with Client representative (SE, RSM) for
proposed outlet list.
– Get master timeline and route plan from SUP and
check for most suitable timeline and outlet performance.
– Collect feedbacks from market execution for changing
in scheme and KPI.
– Usually have business trip to region under
management
– Delegate to line employees for most suitable position
Report and administration work:
– Do report and send HQ daily, weekly and after a
project.
– Update working process daily to Line Manager
– Do payment chart for SUP, PG, Temporary Admin
Others:
– Event management of operation team
– Booking venue
– Work with supplier (POSM, TOT, Performance art…)
– Coordinate people
Portfolio:
– Dutch Lady – Yomost Jelly Activation – 2016
– Dutch Lady – Yogurt SKU – 2016
– Phu Thai Distribution – 2016
– Regilait – 2016
– Event Meadjohnson 2016
– Projects that not belongs to Brandmax Co.l.td.
Outsoured from other agency:
From Sep’2016 – July’2017:
– Cafe Mê Sampling – Walking Street – FES
– Huawei – Retailer Activation
– LENOVO – Retailer Activation
* Event KNAUF & ZINCA
* Event GENERALI
* Event COCA-COLA
* Event MILO NESTLE
* Event VINAMILK
* Event HUAWEI – GR5 & GR5 MINI Introduction
* Event SONY
* Event MEAD JOHNSON
* SAMSUNG – Internal Sale Activation

Partime-job
Bartender
Do revenue report