Primary accountability for achieving brand sales targets for brand in country. Works closely with
Brand Manager to set goals, develop, and implement plans for all marketing, events, public
relations and artist relations activities to ensure overall brands’ objectives are achieved.
RESPONSIBILITIES:
Ensures customer growth, manages business operation effectiveness, improve business
processes and the management of brand’s marketing, events, public relations and artist
relations activities.
Marketing:
 Ensures consistent interpretation of brand global guidelines, objectives and strategies.
 Work with Brand Manager to develop strategic marketing plans (offline + online) to
ensure successful launches of new collections.
 Develop and recommend marketing strategies and working closely with Retail
Operations on sales forecast to meet business goals.
 Prepare and update marketing calendars to ensure consistency with brand’s strategic
direction.
 Analyze market trends and competitors by tracking new products and market
development.

 Ensure that brand equity is properly maintained within the prescribed New York &
Regional guidelines in terms of image and style.
 Ensure clarity and uniformity of all forms of communication to consumers.
 Liaise with retail partners and third parties on all above and below the line media.
 Establish and ensure a strong platform for CRM Programs.
 Maintain and keep track of all expenses for marketing activities to ensure cost
effectiveness.
 Create and manage both printed and electronically created direct mail campaigns.
 Establish contacts for workshop and special events.
 Manage A&P Budget / Variance from Budget planning process.
 Work with Brand Manager to determine new product pricing strategies.
 Responsible for forecasting promotional materials in coordination with Brand Manager
and Singapore FIM.
 Reviews monthly brand data and budget results with Finance and Brand Manager to
proactively remedy potential problems.
 Ensures that no grey market is created. Solves grey-market issues.
 Conducts post launch evaluation analysis of major programs.
Visual Merchandising:
 Develop plans for Merchandising, working with Marketing Assistant for Visual
Merchandising to be in line with Marketing Calendar, well implemented and in line with
Global guidelines.
Public Relations:
 Responsible for managing all public relations activities to maintain the high level
awareness of M·A·C in the local market.
 Ensuring all press releases are sent to media in a timely manner to meet editorial
deadlines.
 Plan and execute all public relations activities.
 Keep track of all editorials, sponsored pages and event advertising pages. Maintain
library of press clippings and other printed matter.
 Compile monthly editorial coverage reporting for Global Communication.
Artist Relations:
 Work with Brand Manager to develop a marketing plan focused on the PRO market.
 Develop and schedule MPMP events to maximize revenue opportunity.
 Work with Brand Manager to strategize and establish development of key relationships
in professional community which benefit the relationships that M·A·C holds there
within.
 Follow up on Artist Relations sponsorship requests.

 Requisite and arrange delivery of sponsorship products to assigned organizations.
 Maintain records of Celebrities Endorsement contracts.
 Provide administrative support to M·A·C PRO program.
 Management of MPMP program.
Event Management:
 Plan and oversees the event setup based on the Marketing Calendar and business
needs of the brand.
 Liaise with NY Creative on timely submission of CRQs and work with local vendor on
setup execution.
 Manage and control event expenses to keep within brand’s allocated budget.

– Work with Managing Director for Budget & Business Strategy
– P&L control & process
– Spa HR management: Recruit, Training & Manage
– Business Operation running for Spa: Marketing Strategy, Sales, Daily Operating, PR &
Events…

– Managing all public relations activities for Rolland awareness in the market as
professional haircare.
– Plan and execute all public relations activities.
– Working closely with press for as much PR chance as possible.
– Keep track of all editorials, sponsored pages and event advertising pages.
– Compile monthly editorial coverage reporting for Global Communication.
– Organize brand events or oversea trips for the brand

– Daily tracking/contact and manage of company‘s business operation (both Vietnamese
& Overseas).
– Playing a key role in setting up new channels of new products/new grades to local
market and distributing to customers.
– Collaborating with the overseas suppliers and in-country customers to provide best
deals and services.
– Planning and implementing import activities consistent with overall aims and
requirements of the company.

– Providing high quality support to the Board of Management in respect of contract and
development matters.
– Assisting in Spa & Products Training with International Professional Brands/ Technician.
– Organizing company & brands events of promoting sales in the market.

– Daily business operating of the Brand : Strategy, Training, Sales, Marketing Planning and
Execution, … under supervision of Asia Pacific Management Office (Singapore)
– Advertising & promotion planning & implementing for Vietnam market.
– Liaising with other departments in order to establish and maintain effective and
relevant sales & marketing activities and supporting in relation to the brand’s goals.
– Planning & executing in personnel management to keep Brand protocol & awareness.
– Forecasting & Inventory supporting functions with aims of safe stocks.
– Report to Business Manager – Estee Lauder Companies Representation Office in
Vietnam.
– Report to Clinique Brand Manager – Asia Pacific Regional Office

– Translating & editing Clinique advertising & PR materials
– Implementing advertising & marketing plan of Clinique
– Assisting Board of Management in Media Planning of Anam QT Spa & executing.
– Supporting in company‘s events organizing.
– Conducting & handling effectively Customer Service for Anam QT Spa.
– Working closely with press & public to deliver the brands & products images (that
company hold) to be appeared as much as possible.

– Assisted the Customer Relation Manager in customer services and in development of
Memberships for Press Club, which operates in the field of Restaurants & Banquets.
– Received customers’ feedback. Solve, report & follow up with solutions from Managers.
– Prepare, implement customer services in order to support the sales & marketing
department in:
+ Check up all venue to make sure all customers well-served.
+ Introduce to customers about membership club & services, promotions available
(happy hours, menu of the day, Wine tasting functions…)
+ Consult & offer the suitable services for custom fit.
+ Assign reception of public relations, press… for promoting the name of Press Club.

– Hosted local and international customers visiting spa.
– Appoint therapy staffs to do services requested/ booked by customers.
– Customer services to make sure guests all satisfy when entering & leaving spas
– Business operating (staffs duty/performance, equipment, products…) to be ensure
ready to serve.
– Reservation and consulting in spa & services in charge.